Grace Under Fire: A Conversation with Uncle Nearest CEO Fawn Weaver (Recorded at Shef Food + Wine Festival) Artwork

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!

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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Grace Under Fire: A Conversation with Uncle Nearest CEO Fawn Weaver (Recorded at Shef Food + Wine Festival)

November 04, 2025 • Leah Frazier • Season 8 • Episode 6

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Recorded live at the Shef Food + Wine Festival, this special episode of PR Yourself with Leah Frazier features an intimate, powerful conversation between guest host Lady Jade and Fawn Weaver, the visionary CEO behind Uncle Nearest Whiskey.

Fawn opens up about the real challenges she has faced while building one of the world’s most celebrated spirits brands and one of the top distilleries in the world — from navigating cultural legacy to weathering industry pressure. She speaks candidly about how faith has remained her guiding force, sustaining her through seasons of adversity, and how her husband, Keith Weaver, has been a constant pillar of strength and partnership behind the scenes.

This episode is a masterclass in:

Building with conviction and purpose
Protecting legacy with integrity
Leading under pressure
And sustaining purpose through spiritual grounding and love

Whether you’re launching a brand, scaling a business, or just trying to stay encouraged through your own valleys and victories — this conversation will feed your spirit and sharpen your focus.

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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs